Hi, I'm Ax
Let's bring your vision to life!
Hi, I'm Ax
Let's bring your vision to life!
My Mission
To change the misconception that websites are just online brochures, and sales funnels are just for aggressive selling. The main goal is to help entrepreneurs thrive by educating my clients, implementing systematic processes, creating high-converting websites and funnels, providing ongoing support, and creating abundant and fun partnerships along the way.
What Got Me Here
From books to businesses
It all started during my college days when my mom handed me this trilogy book set by Robert Kiyosaki.
I didn’t really know what they were but I liked the titles, so I just read them. That changed my life because that’s when I started to WANT to build businesses.
From clothing brands to crypto investments to marketing courses, until I built the first iteration of MUHEN.
It started with me offering logo designs, then copywriting, added conversion rate optimization, then, added email marketing for my clients.
The Numbers Were There
The numbers coming from email marketing were doing well, and the copy was spot on, but there was a bottleneck when it came to the design of the sales pages, landing pages, and how the pages were built.
They looked like they were built in 2010. It wasn’t desktop and mobile optimized.
I wasn’t happy with the quality of the work, that’s why I started to learn how to design websites and funnels from mentors in my niche.
The Numbers Were There
The numbers coming from email marketing were doing well, and the copy was spot on, but there was a bottleneck when it came to the design of the sales pages, landing pages, and how the pages were built.
They looked like they were built in 2010. It wasn’t desktop and mobile optimized.
I wasn’t happy with the quality of the work, that’s why I started to learn how to design websites and funnels from mentors in my niche.
Until I Worked With An Awesome Coach
I decided to focus on coaches and course creators when I worked with a lawyer in Canada selling contract templates.
She was really nice, and really loved what she was doing. I enjoyed working with her because she’s really passionate about helping entrepreneurs.
I wanted to work with people like her because even though we know that we need money to run our business, it wasn’t her sole focus.
I wanted to work with people just like her who has this big mission to impact the lives of the people they serve. I noticed one thing, wealth came naturally with it.
Since then, I've focused on working with visionary coaches and course creators.
What's with the name?
The MUHEN name actually started as MUHEN Clothing when I was in college.
At that time, Gymshark was the #1 fitness apparel, and was really inspired by it so I wanted to build one myself.
I didn’t have the experience building a business so I jumped from one business to another, until I landed on creating logos.
I was fascinated by the process of creating beautiful things because when I was a kid, I dreamt of being a chef.
Creating beautiful and delicious dishes was the dream really, but I found the same process of creating awesome things with logos. So MUHEN became MUHEN Creative.
At one point, it was also called MUHEN Marketing because I wanted to serve the e-commerce niche, until I said f*ck it, I’ll just name it MUHEN. That’s it.
Fun fact: I chose the name MUHEN because I was inspired by the mythical bird Muhen of Philippine folklore.
The Muhen was revered for its extraordinary foresight and its role as a guardian of fate.
Just as the mythical Muhen guided destinies with its song, I navigate the complex digital world, guiding businesses toward the vision they have for their business.
MUHEN
S.C.A.L.E
PROCESS
After all that
I took all of the skills I learned throughout my journey and bundled them together to learn how to create high-converting, premium-designed websites and funnels.
And that’s when I realized I created a process that brought results for my clients. That was when MUHEN’s S.C.A.L.E process was born.
After all that
I took all of the skills I learned throughout my journey and bundled them together to learn how to create high-converting, premium-designed websites and funnels.
And that’s when I realized I created a process that brought results for my clients. That was when MUHEN’s P.R.I.M.E process was born.
MUHEN
P.R.I.M.E
PROCESS
The culmination of everything
Today, I create high-converting websites and sales funnels to help entrepreneurs, coaches, and course creators overcome the challenge of translating their vision into a structured, efficient system and achieve their dream of transforming their passion into a sustainable, impactful business.
My S.C.A.L.E Process
Every project goes through the same framework to make sure we generate consistent, predictable results.
S - Scan
We begin with a strategic exploration of your brand, your offer, and your ideal audience. This includes diving deep into your messaging, assets, positioning, and competitors.
This foundational understanding becomes our compass, guiding every decision we make so the funnel reflects your brand’s essence, connects with your audience, and stands out in the market.
C - Craft
Using the insights from our scan, I’ll design a clear, conversion-focused roadmap for your funnel. This includes writing persuasive copy, creating branded visuals, and developing a wireframe that maps out the full user journey.
The result is a cohesive plan that gives you total clarity on what your funnel will look like and how it will function, before we ever build a thing.
A - Assemble
Once the plan is approved, I’ll move into implementation, building everything inside your Kajabi account (or platform of choice). This includes integrating your funnel pages, automations, email sequences, and backend systems.
Everything is tested to make sure your visitors experience a smooth, intuitive flow, from first click to conversion.
L - Launch
Your funnel goes live, fully tested, fully functional, and ready to attract your ideal clients. As part of this phase, I’ll also monitor early performance, making sure the systems work as intended and identifying any opportunities for quick wins.
This is where your funnel shifts from a build to a business asset.
E - Evaluate
After launch, I evaluate your funnel’s performance based on real-time data and user behavior. From there, I identify areas for improvement and apply targeted updates to optimize for better conversions and long-term growth.
This final phase turns your funnel into a living, evolving system that continues to serve your business even as it scales.
Let’s install the end-to-end systems you need
to consistently book and close deals
Step 1:
The 14-Day Business MRI
Stop guessing and start measuring. We perform a 50-point health check on your tech and team workflows to find the structural issues stopping you from scaling.
Step 2:
The 90-Day Growth Roadmap
Receive a customized, step-by-step action plan to standardize your operations and build a revenue engine that books and closes deals for you.
