Hi, I'm Ax
Let's bring your vision to life!
My Mission
I’m on a mission to change the misconception that websites are just online brochures, and sales funnels are just for aggressive selling. The main goal is to help entrepreneurs thrive by educating my clients, implementing systematic processes, creating high-converting websites and funnels, providing ongoing support, and creating abundant and fun partnerships along the way.
What Got Me Here
From books to businesses
It all started during my college days when my mom handed me this trilogy book set by Robert Kiyosaki.
I didn’t really know what they were but I liked the titles, so I just read them. That changed my life because that’s when I started to WANT to build businesses.
From clothing brands to crypto investments to marketing courses, until I built the first iteration of MUHEN.
It started with me offering logo designs, then copywriting, added conversion rate optimization, then, added email marketing for my clients.
The Numbers Were There
The numbers coming from email marketing were doing well, and the copy was spot on, but there was a bottleneck when it came to the design of the sales pages, landing pages, and how the pages were built.
They looked like they were built in 2010. It wasn’t desktop and mobile optimized.
I wasn’t happy with the quality of the work, that’s why I started to learn how to design websites and funnels from mentors in my niche.
Until I Worked With An Awesome Coach
I decided to focus on coaches and course creators when I worked with a lawyer in Canada selling contract templates.
She was really nice, and really loved what she was doing. I enjoyed working with her because she’s really passionate about helping entrepreneurs.
I wanted to work with people like her because even though we know that we need money to run our business, it wasn’t her sole focus.
I wanted to work with people just like her who has this big mission to impact the lives of the people they serve. I noticed one thing, wealth came naturally with it.
Since then, I've focused on working with visionary coaches and course creators.
What's with the name?
The MUHEN name actually started as MUHEN Clothing when I was in college.
At that time, Gymshark was the #1 fitness apparel, and was really inspired by it so I wanted to build one myself.
I didn’t have the experience building a business so I jumped from one business to another, until I landed on creating logos.
I was fascinated by the process of creating beautiful things because when I was a kid, I dreamt of being a chef.
Creating beautiful and delicious dishes was the dream really, but I found the same process of creating awesome things with logos. So MUHEN became MUHEN Creative.
At one point, it was also called MUHEN Marketing because I wanted to serve the e-commerce niche, until I said f*ck it, I’ll just name it MUHEN. That’s it.
Fun fact: I chose the name MUHEN because I was inspired by the mythical bird Muhen of Philippine folklore.
The Muhen was revered for its extraordinary foresight and its role as a guardian of fate.
Just as the mythical Muhen guided destinies with its song, I navigate the complex digital world, guiding businesses toward the vision they have for their business.
MUHEN
P.R.I.M.E
PROCESS
After all that
I took all of the skills I learned throughout my journey and bundled them together to learn how to create high-converting, premium-designed websites and funnels.
And that’s when I realized I created a process that brought results for my clients. That was when MUHEN’s P.R.I.M.E process was born.
The culmination of everything
Today, I create high-converting websites and sales funnels to help entrepreneurs, coaches, and course creators overcome the challenge of translating their vision into a structured, efficient system and achieve their dream of transforming their passion into a sustainable, impactful business.
My P.R.I.M.E Process
Every project goes through the same process to make sure we generate consistent, predictable results.
P - Probe
We go on a meticulous exploration of your brand ecosystem, diving into your core values, unique offers, ideal customer, and competitive landscape.
This in-depth research serves as our compass, guiding us to a website or funnel that authentically embodies your brand, establishes your authority, and differentiates you from the competition.
R - Roadmap
Building on the foundation of our probe, I’ll meticulously design the blueprint for your customer journey.
I’ll craft compelling email copy that resonates with your audience, develop captivating visuals that mirror your brand identity, and create a clear wireframe that outlines the entire website or funnel experience.
This roadmap gives you a clear vision of the what the website or funnel will look like.
I - Ignite
Once all the content is approved, I’ll begin building the website/funnel.
I seamlessly integrate the roadmap's components into your website and email platform, wiring the automations to make sure your audience have a smooth, engaging user experience.
Rigorous testing will guarantee a flawless launch, ready to captivate and convert your ideal clients.
M - Magnetize
The launch marks the moment your funnel becomes a powerful magnet.
We strategize to maximize visibility, drawing your ideal customers into the carefully crafted website/funnel.
While I’m monitoring its performance, I’m going to make sure that valuable data are tracked to make sure your funnel continues to attract and convert.
E - Evaluate
Guided by data and your strategic vision, we’ll continuously refine and elevate your website/funnel.
We’ll analyze what works, identify areas for improvement, and implement strategic adjustments.
This iterative process makes sure your website/funnel remains a dynamic, high-performing engine, consistently driving growth and delivering exceptional results for your business.
Ready To Bring Your Vision To Life?
Let's Get Started!
Step 1:
Book A Free Discovery Call
Choose a time for a no-pressure chat to find out what you need help with, what your current challenges are, and what kind of results you want to accomplish.
Step 2:
Get A Custom Strategy
Based on our discovery call, you'll get a custom strategy on exactly what to do to achieve your goals.
